Even the best marketers and web builders cannot work alone

Bring with you definite ideas about what information you want in your web page, string a few words together. Really – it is your business, show us that you are the expert!

Free Web - what you need to do

We will assist you with ideas and advice, and we will check basics such as spelling, but we are not mind readers - you have to show us what you want..

At Sydney Free Web we prepare a ready sheet for you, a check list of what we need, and a guide of what you should write, customised for each web site. With diligence most sites can be fleshed out in a weekend.

And, within reason, we will walk you through the process.

We cannot stress enough that you must have a firm idea of your goals.

HERE ARE SIX GENERAL TOPICS NEARLY EVERY WEB PAGE SHOULD COVER;

Index, Welcome or Home Page

This is where you give the client an idea of what you provide. A menu guide if you like. Simple and short is great, it has to be clear and to the point. Avoid ambiguity's and irrelevant waffle. It is the first chapter of your story.

About Us

Is your opportunity to show your bona-fides, who and what you are, and use this as a place to tell people why they should work with you. In short show them whats in your box.

Services or Products

This is your catalogue. Show what you provide, add technical stuff, images.

Samples, Projects or Referalls

A place to showcase your work. Done well and this should make potential customers as excited as five year old at Christmas.

Support, FAQ's or Call to Action

You need to give people a reason to go here - so you are answering questions, or providing technical support, white papers, general advice or giving the client an incentive to interact with you - competitions and freebies are good, it means the potential client must identify themselves, this is lead generation.

Contact Us

Names, addresses, phones, emails, maps, branch offices, resellers - every possible way you can think of for clients to contact you must be here. It is a simple requirement often overlooked.

There is also boring stuff, but you need it anyway - it may be relevant to have a terms of use, which is often a disclaimer or terms & conditions for your transactions. A privacy statement can be useful, although in this day and age it is often assumed that business is confidential, it sometimes needs to be emphasised.

Oh! One more thing - you need something to make your web page "work" - a call to action, an identifier, encourage your customers to act.

*    Competitions work well.
*    Freebies work great.
*    Subscriptions such as "Free Reports" are OK too,
*    Discount vouchers are a perennial favourite.

And always remember it is people who do the buying, not these dammed machines.

Free consultation

Fuss Free, Capital Free

And a free marketing consultation. Michael Rocks will make himself available for an initial consultation to asses what your business can benefit from the web, and what other tactics might be viable.

Mike has done this for nearly 800 businesses in three countries and you may be surprised to learn that his answer is often "forget the web". True. Web sites are no universal panacea and you must attend to business basics first.